Launch of Lexus NX at the Paris Motor Show
sensation ! was selected following a European bid for tenders to conceive and organise Lexus press days at the Paris Motor Show. Star of the show on Lexus’ stand : the NX, the brand new SUV for urban use with its angular and innovative design. Around the slogan "Striking Angles"* and the image of its brand ambassador willi.i.am, sensation ! has created an event programme that highlights its cross-functional expertise :
- Creation of a mobile app "Lexus Europe Live" featuring a vehicle presentation in augmented reality, development of an “X-ray” mode, an image and content bank, included a hit title and video specially created by will.i.am, a car configurator…
- Organisation of the press conference, an event hosted by the CEO of Lexus Europe
- production of a video (with will.i.am), creation of “Striking Angles”* costumes for the models, illustrations for all contents and production of video footages.