HABITAT ET HUMANISMEA key for the people lacking adequate housing

sensation ! conceived a national communication campaign aiming to increase the association’s renown, symbolised by a simple yet significant object: the key. The “key to happiness”, “key to sharing”, “key to love” were declined in communication tools and press events. Creation of a strong and impactful setup with the projection of giant keys on the Grande Arche de la Défense, in Paris. This setup was further developed with the organisation of a day for the people lacking adequate housing and the projection of a giant key on the Porte Saint-Martin.