Alexion, a biotech company, has once again asked sensation ! to design it's CSR activity in relation with the company's commitment. After last year's live event, this year's task due to Covid, was to create useful and fun workshops… while being 100% digital.
sensation ! gave the 70 employees of the company, the challenge to produce promotional videos offered to 3 charity associations : Le Chainon Manquantt (food collection and redistribution), Eau de coco (education and development) and WeeeFund (IT for all).
Organized in 7 teams, assisted by professional coaches, the employees wrote, shot and sometimes performed in these videos which were "pitched" at the end of the week. An original and digital way to create cohesion while translating the company's CSR commitment.
